Facebook released a new white paper called “Building Your Presence with Facebook Pages: A Guide for Causes and Nonprofits.” This report is worth a read—it provides excellent advice for building your brand on Facebook and, more importantly, engaging with your supporters, which is largely why you’re on social media to begin with.

The authors share several ways to create a dialogue with your audience and explain how you can make a bigger impact, like using Instagram to enhance your Facebook efforts and sharing original images that illustrate your cause or support your mission. I’d encourage you to take a look at the full report, but first, I want to share a few highlights from the paper worth mentioning—these are some important takeaways that you can implement today to make your Facebook strategy more engaging and effective.


5 Ways to Engage Your Audience on Facebook [Firespring.org]