A landing page is like a customized ask. It allows you to have a single web page that’s focused on one call to action, and it helps to narrow your visitors in on a specific issue.
Why are landing pages for nonprofits a big deal? If they’re designed right, they’ll increase conversion rates more than simply directing visitors to your homepage and hoping they’ll take action on their own. It’s the difference between having a bus drop you off in the neighborhood and a driver who provides front-door service. Why leave it up to your visitors to find their way when you can take them right where you want them to be?