When Twitter first came onto the scene, many people were skeptical, wondering if this so-called “micro-blogging” idea would catch on with the masses. Needless to say, it did, and it’s become an effective marketing tool for some organizations. Still, I know that some people remain in the acceptance process even today.
Denial is the first stage of acceptance, where you think that Twitter can’t possibly make a difference. The second stage is about trial and experimentation, finally deciding, “I guess I should at least get a Twitter account.” Users then typically move into the dumping stage, where they use Twitter for linking to blog posts or to point people to press releases. (If this is how you use Twitter, that’s okay—it’s not a bad stage.)
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