How to Use Snapchat, Even If It’s Wrong for Your Organization

Snapchat has been the talk of the town on social media for some time now, among other things that have popped up recently, like Pokemon Go and Stephen Colbert getting kicked out of the Republican National Convention.

Until now, it probably hasn’t made a whole lot of sense for your nonprofit organization to download Snapchat because you don’t have the right audience to be reached via Snapchat; however, what I’ve found is that Snapchat is a vital asset — not to build a huge following with — but rather to be a follower.

Just as in life, often times the best leaders, know how to follow. It’s just like Lord Commander, Jeor Mormont tells Jon Snow in Season Two of Game of Thrones, “You want to lead one day? Well, learn how to follow.”

By following other organizations, large and small, you get a raw, inside look — if you’re paying attention — at other nonprofit culture, marketing tactics and more. After following organizations’ Snapchat accounts, I started getting ideas of things I’d like to implement or do more of at Nonprofit Hub. Make note of not just how they’re using Snapchat, but what they’re showing in their Snapchats.

After some careful primary research (some may call it procrastinating), here are my top nonprofits on Snapchat. 


Top nonprofits on Snapchat


top nonprofits on snapchat


If you’re new to Snapchat, this annoyingly helpful young man is here to guide you through adding people on Snapchat using those handy-dandy Snapcodes. If you aren’t familiar with some of the people on the list, learn more below.

NPR • World Wildlife Fund • charity: water • Special Olympics • TED Talks • United Way • Nonprofit Tech for Good • • Skate for Change • Third Sector Lab • ONE Campaign • Mike Smith Live / Harbor TV


top nonprofits on snapchat

Nick Small

With specialties in content strategy and creation, social media engagement and digital marketing optimization, Nick brings a depth of experience in nonprofit marketing. He’s also helped hundreds of nonprofits with their online presence to improve donor retention and attract new audiences, and he still has time for a good glass of whiskey, round of golf or new adventure.

July 26, 2016

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