Web Presence with Purpose: Making Your Digital Footprint Count for Donors

Your nonprofit website isn’t just digital real estate—it’s the center of your marketing universe and your organization’s 24/7 representative. But as Jay Owen, CEO of Business Builders, reveals in this eye-opening conversation, most organizations waste precious time and resources on ineffective digital strategies while missing fundamental opportunities to connect with donors and drive meaningful action. “Design builds trust, but words are what sell,” Owen explains, challenging the common practice of prioritizing aesthetics over clear messaging. This insight leads to a practical approach where nonprofits should first perfect their story before worrying about visual elements. The most effective nonprofit websites speak directly to their primary audience (usually donors) while avoiding the “design by committee” trap that creates cluttered, confusing user experiences with too many competing calls to action. Whether you’re planning a website overhaul or simply looking to improve your digital presence, this conversation offers practical wisdom that will transform how you think about your nonprofit’s online home. Connect with Jay Owen on LinkedIn or visit storybrandcourse.com for a free 5-part course on improving your messaging fundamentals.

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