Branding Guides and Press Kits: Unveiling the Fundamentals for Effective Brand Identity
with Cara Godlesky
August 16 | 3:00-4:00 PM CT
In today’s fast-paced and competitive nonprofit sector, establishing a strong and memorable brand identity is crucial for success. Understanding the basics of brand design, branding guides, and press kits is essential for creating a cohesive and impactful brand image for your nonprofit. Welcome to our webinar, “Branding Guides and Press Kits: Unveiling the Fundamentals for Effective Brand Identity,” where we offer the basics and a 101-level overview of these essential tools that can elevate your brand to new heights plus a look into how Canva’s free tools for nonprofits make it easier than ever before.
This informative webinar aims to simplify the world of branding guides and press kits, providing participants with a comprehensive understanding of how these tools contribute to a successful brand identity strategy and improve brand consistency so that your audience always knows what’s from you. From startups to established corporations, attendees will gain valuable insights into the fundamental concepts that underpin these tools, enabling them to create consistent, compelling, and authentic brand experiences. You’ll walk away with a brand guideline and a press-kit template to use at your own organization.
- Grasp the fundamental principles of branding guides and press kits and their impact on brand identity.
- Gain insights into the step-by-step process of creating effective branding guides and press kits with help from Canva’s free tools for nonprofits.
- Understand how to ensure brand consistency across various communication channels and media interactions.
About the Presenter
Cara Godlesky is Nonprofit Hub’s Marketing & Membership Engagment Specialist. Cara graduated from the University of Alabama in 2018 where she studied pubic relations with a concentration in nonprofit management. Cara held positions in various industries including semi-professional sports, marketing agencies, and nonprofits to help her fill her toolbox with a wide range of marketing and design knowledge. She considers herself a lifelong learner, and loves to branch out and acquire new skills.
Cara assists in planning and promotion of the Forbes top-rated national nonprofit conference, Cause Camp. She has successfully implemented numerous brand redesigns while maintaining brand essence with the effective use of guides, tools, kits, and graphic design accumen. Her previous experiences include managing the social media of the Southern Professional Hockey Leaque as the Director of Communications, ghostwriting and managing the content calendar for marketing agency clients, and organizing a crisis service nonprofit’s public relations.
Cara’s favorite hobbies include looking for arrowheads and participating in any outdoor recreational activities.
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