Creating a Holistic Matching Gift Strategy
with Kati Cascini Polson
October 8th, 2021 @ 10:00AM CT
What are the steps to implementing matching gifts into your fundraising strategy? Who needs to be involved, what processes need to be implemented, and what technology needs to be put in place? What does the experience look like on the donor end? In this session, we’ll talk you through the stages of establishing a strong matching gift strategy.
How to incorporate matching gifts throughout your organization’s fundraising strategies (including online and offline)
How to get internal buy-in across different departments
How to use corporate and employer data for follow-up marketing to maximize matching gift revenue
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