How to Captivate and Engage Constituents with Your Website
with Jay Wilkinson
April 19 | 10:00-11:00 AM CT
Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and mission statement?
In this session, we will share more than a decade of focus group research that reveals:
- The 5 elements of an engaging website.
- The one thing every nonprofit should be thinking about, but isn’t.
- Real-world examples of nonprofit organizations that have mastered their online presence.
About the Presenter
Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured as one of Inc. Magazine’s Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 times. Last year he was a finalist for the PR Week’s Most Purposeful CEO Award. After decades, Jay remains passionate about crafting his own company’s culture, and spends the majority of his time helping organizations find their why and deepen their impact.
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