How to Decipher Your Web Analytics

How to Decipher Your Web Analytics (and Use Them to Your Advantage)

with Molly Coke

January 20th | 1:30-2:30PM CT

You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.

Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers, and campaigns. Join Molly Coke in this free educational session to discover:

    • What web analytics tell you and why they’re important.
    • The insights you can glean from email marketing metrics.
    • How to target audience segments from your web analytics.
    • How to analyze your data to know what’s working (and what’s not).
Molly Coke
Molly Coke

About the Presenter

As chief client experience officer, Molly Coke is dedicated to ensuring every person who interacts with Firespring is provided the best experience possible.

As a board member and lifelong volunteer, Molly understands the challenges nonprofits face and focuses on developing strategies and methodologies that help organizations achieve ROI. Working for 20 years in customer service, she offers a unique perspective on utilizing technology to build relationships.

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