Online Fundraising Performance: Does Your Nonprofit Measure Up?
Conventional wisdom dictates that we manage what we measure, and the most effective nonprofits on the planet know exactly how to measure their results. In this educational session, Jay will share best practices—including detailed formulas that every nonprofit should be using—to track the effectiveness of their fundraising efforts.
You’ll learn:
- 7 steps to online fundraising success.
- 5 metrics to measure fundraising performance.
- The donor retention problem.
- Attributes of a killer email marketing piece.
Join us on November 12th at 10:00AM CT, or, register and watch on-demand!
About the Presenter
Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation®. In 2016, Firespring was featured in Inc. Magazine as one of the Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 times. As a philanthropist, Jay has raised millions of dollars for nonprofits. He spends the majority of his time helping nonprofit organizations leverage their mission and deepen their impact.
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