Year-End Fundraising by the Numbers [INFOGRAPHIC]

hub_magazine_cover copyThis infographic originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic.

In our September/October edition, we explored year-end giving. To reserve your free copy of our November/December issue on creating a solid marketing plan for 2015, sign up today


Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes .

But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

Enlarge the infographic by clicking on it and see what organizations said their biggest successes and challenges were with their year-end giving. 

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Devin Thomas

Devin Thomas is an Interactive Media Architect at Nonprofit Hub, bringing nonprofits visual and interactive content to inform and share. Whether it’s producing helpful videos like our InKind series or designing infographics, he is always looking for new ways to bring nonprofits vital information.

September 11, 2014

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