Hubspot for Nonprofits

Hubspot for Nonprofits

Marketing Automation for Associations

Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It’s easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set…

Hubspot for Nonprofits

Mapping a #GivingTuesday Follow-up Plan

Giving Tuesday is one of the biggest donation days of the year. Once it’s over, don’t let its impact fade away. Sure, you’ve seen a boost in donations off your Giving Tuesday campaign, but you’ve also gotten so much more value you can use to advance your organization’s mission. Once the Giving Tuesday campaign itself…


Hubspot for Nonprofits

4 Quick Tips for Creating Content for Nonprofit Personas

A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and…

Hubspot for Nonprofits

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

How often should you post to your social media accounts? For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting. That’s why we created the…


Hubspot for Nonprofits

Segmentation Ideas for Nonprofits and Member-Based Organizations

What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess? It’s the member database. I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. So, I know that the…

Hubspot for Nonprofits

Four Strategies for Matching Gift Success for Your School or Nonprofit

Everyone notices that ill-advised tattoo you got in high school for your nonprofit-obsessed girlfriend. You know, the Latin quote on your left forearm, written in fancy cursive, that translates to, “She who matches gifts wins.” Or is that just me? Either way, marketing matching gifts online is just like a conspicuous tattoo: the ink only…


Hubspot for Nonprofits

The Growth Show: How One Woman Built a Fashion Business That Gives Back

As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success. [Click To Tweet] – Beth Doane, Raintees Founder  After spending years in the fashion industry and witnessing environmental pollution and human rights violations, Beth Doane had finally seen enough. But instead of leaving the industry behind, she wanted to try and…

Hubspot for Nonprofits

Will There be Another Ice Bucket Challenge? Six Things to Watch For

It was in July last year that the Ice Bucket Challenge (IBC) took off after Peter Frates, a Massachusetts man who was was diagnosed with ALS in 2012, posted his challenge video. By the fall, the IBC had raised over $200 million worldwide. Will there be another altruistic movement that goes viral 2015? I hope so! …


Hubspot for Nonprofits

4 Lessons From the Most Purposeful Ads of 2014-2015

  Advertising used to be about smoke and mirrors. The smoke was sometimes literal (“Sophisticated women smoke Virginia Slims!”) and the mirrors reflected who we were and/or wanted to be (“True Americans buy Ford”). But today, “BEST IN THE WEST” billboards are no longer effective because consumers’ expectations have changed. Every purchase is mere clicks…

Hubspot for Nonprofits

Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?

One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when the…