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How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere. While on vacation or a professional conference, you are probably exposed to innovative technology, increasing your engagement level.  Today’s audiences,…

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A Model for Wildfire Disaster Relief

Nearly 20,000 residents have been asked to evacuate their homes in Northern California as a result of the multiple wildfires that have been burning for weeks, and CNBC has reported that more than 16,000 homes have been threatened by potential damage from the wildfire at this point, leading to evacuation orders for nearly 25,000 residents. As…


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Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. In addition to designating the ad as “sponsored”, political and issue-related ads have an info icon which expands to display the organization that paid for the ad. From there, users can view…

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5 Strategies to Implementing a Successful Employee Giving Campaign

Starting your own employee giving campaign is not for the faint of heart!  It may sound easy, but in truth it takes a team of people and a lot of moving parts to make it successful.  Gone are the days of just sending out pledge forms in interoffice mail and expecting people to respond.  It…


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The Knitting Factor: Making Skills-Based Volunteering Work for Your Organization

CSR trends point to the rise of skills-based volunteerism. The 2017 CECP Giving in Numbers reports that more than 50% of companies have developed skills-based volunteer programs to support community and business goals. As an organization focused on connecting talented business professionals to impactful nonprofits with capacity and organizational needs, Common Impact is excited to…

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Get more Online Donations: 3 Reasons Why Your Main Online Donation Page Should Take After Chinese Takeout

When I transitioned from just a for-profit body of knowledge to a nonprofit body of knowledge, one of the first tasks I had ahead of me was understanding the donation page. To those in the nonprofit space, it seems like a straight-forward thing: This is the place they can come donate online. It’s easier and…


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Securing Your Patients’ Next Gifts with Donor Welcome Kits

As most hospital foundations might know, getting the first donation from a patient is often the easy part1. Where it gets difficult is securing the second and successive gifts.  There are primarily 3 factors that explain this challenge:  Recency effects: As time goes on, memory of care at the hospital fades, reducing the stimulus that contributed to the first gift and would contribute to a possible second gift;  Transactional nature of the gift: A patient-donor might…

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Building Windows in Philanthropy: 4 Benefits of a Culture of Transparency

“You’d make a better door than window,” my father said as I once again positioned my 7-year-old self squarely in front of the television. While it was meant to be funny, his remark was a call to action: become transparent or move aside. Today, philanthropies are at a similar impasse, but the call for transparency…


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PCI Compliance: Is Your Website Keeping Your Constituent Data Safe?

As the web has matured, breaches to personal information have become more and more common place. Those breaches have also become much more substantial, with examples like those that hit Equifax and Target in recent years making major news and causing users to take actions such as putting freezes on their credit and changing their…

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How to Identify the Right Partner for Employee Matching Gifts Programs

When an organization creates a matching gift program, whether it be an open, full-year opportunity, a focused match for a giving day like #GivingTuesday or even a chance to further maximize relief efforts during a catastrophic event like Hurricanes Maria, Harvey, or Irma, a critical decision about where their matched funds will go still needs…