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6 Reasons Your Organization Should Implement Supporter-Led Campaigns in 2017

As nonprofit leaders look ahead and think about how to significantly expand the impact of their advocacy campaigns, there is one key tactic that may be your secret to punching above your weight: Supporter-Led Campaigns.  Having an empowered and effective base of grassroots supporters can be the holy grail when it comes to building large…

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Cultivating Donor Loyalty By Differentiating Your Nonprofit Brand

With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. Frankly, it’s even difficult at times for staff and volunteers to differentiate. One of the first things I learned when I started in the nonprofit sector harkens back to the “kinder, gentler days” of the…


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6 Trends That Will Impact the Social Good Sector in 2017

We’re just a few weeks in and already 2017 is shaping up to be a roller coaster of a year. With the constant changes, innovations, and breaking news impacting the sector, staying focused on the work that matters will be key for all of us. To help us navigate, Blackbaud leaders and industry experts came together…

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7 Ways to Use Infographics to Recruit Volunteers and Tell Your Nonprofit’s Story

Oftentimes, visuals can speak louder than words. Whether it’s a picture of people being served or a colorful chart showing the total funds raised, visuals can strike a chord that words alone often miss. Though nonprofits understand the power of imagery, many still struggle with: Getting their message out there Growing their outreach, their impact, and their access to resources With a new…


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Online Benchmark Reveals Key Insights for Nonprofits in 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. Just between us, I’ve grown to love analytics. After working in digital fundraising and marketing for over 8 years, I’ve learned the power of numbers. Unfortunately, I’ve also seen too few folks not use those numbers…

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7 Habits of Highly Successful Technology Partnerships

When you decide to integrate new technology in your organization, you may have a good idea about what you want that technology to do, you may even have leads about who makes it – but how can you be sure you’ve found the perfect partner to initiate and implement new solutions for your organization? In…


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A 2017 Outlook on Corporate Responsibility

When it comes to the social sector, philanthropy, giving back, helping others, improving our communities and our planet—however it’s defined—we are seeing clear and positive trends. Last year, charitable donations hit a record for a second year in a row at an estimated $373.25 billion, corporate giving reached $18.45 billion, an increase of 3.9 percent…

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How Citizen Powered Movements Will Lead Social Change in 2017 

People want to go big in 2017! Your supporters are inspired to make an impact and bring their social networks, stories and ideas to the table. However, with the growing democratization of social change, the digital tactics we’ve come to know and rely on may not continue to gain the same traction. The days of nonprofits having control of all aspects…


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The Secret to Raising $1M During Your First-Year Fundraising Event

You’ve probably heard it said that the first million is the hardest. And if you’re in the peer to peer event space, you know this to be especially true. I recently returned to Blackbaud after a 3-year stint working for a large cancer hospital where I established a brand new institutional P2P fundraising event—The Boot Walk to End Cancer. The…

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Solving the Nonprofit Data Paradox

When you have have something valuable, the more you have of it, the richer you become. This applies to gems, precious metals, and any number of valuable resources. The same is true for more intangible assets—having more time or talent increases the overall value of those treasures, too. In the Age of Big Data, countless…