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Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Few industries have seen as much change in the past decade as healthcare. And because the forces shaping the industry are so varied—shifts in the regulatory environment, the evolution of technology, changing consumer needs and expectations—it can be hard to keep up, much less stay ahead. Savvy healthcare nonprofits and foundations have identified a bright spot…

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9 Peer-to-Peer Fundraising Best Practices You Should Be Using Today

Whether it’s associated with a large event — like a walk-a-thon, or it’s year-round — like a tribute campaign, peer-to-peer (p2p) fundraising is a powerful tool for fundraisers. It’s all about engaging supporters to raise funds on your nonprofit’s behalf. But, running a peer-to-peer fundraising campaign can be challenging, involving a great deal of time…


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5 Standout Strategies for Year-End Fundraising Success

For nonprofits, the year-end fundraising season always seems to creep up when you least expect it. Summer fades, the leaves start to change, and before you know it, it’s time to kick your fundraising strategies into high gear again! As you’re probably already aware, roughly one-third of all nonprofit donations take place in December, with…

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Understanding Charitable Tax Deduction Legislation

The charitable tax deduction is 100 years old.  Yes, 100 years old. It was enacted in 1917 to encourage private philanthropy after individual income taxes were increased to help pay for the United States’ effort in World War I. As we look back on these last 100 years of giving, it’s important for us to…


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Understanding Charitable Tax Deduction Legislation

The charitable tax deduction is 100 years old.  Yes, 100 years old. It was enacted in 1917 to encourage private philanthropy after individual income taxes were increased to help pay for the United States’ effort in World War I. As we look back on these last 100 years of giving, it’s important for us to…

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3 Reasons Your Nonprofit Website Needs Responsive Design

Did you know that organizations update their website, on average, every 2-4 years? While this seems to be quite frequent, and perhaps more often than some of you may like, if you think about your website in terms of technology, four years is a very long time! Let’s consider how much has changed in tech…


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6 Elements of a Successful P2P Event Homepage

The homepage of your P2P event is the first page that most of your participants will see before they register. It’s your job to design a page that inspires action and participation quickly. Potential registrants are the main audience for this page. To ensure that your page meets the needs of this audience, include the…

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20 Resources for Your Year End Giving Campaign

It’s no secret that the end of the year presents a wealth of opportunity for nonprofit organizations. While the holiday season still feels far away, your organization has probably already started buckling down into end-of-the-year strategies, goals, and stress-induced planning. It can be overwhelming to even think about such an extensive project, but these resources…


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5 Facts About Online Average Gift Size

I have a confession to make. I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. There are some interesting and insightful…

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Building a Culture of Healthcare Philanthropy with Patients at the Center

We all know that patients are at the heart of everything healthcare organizations do. If you’ve ever been in a hospital setting and seen an off-duty nurse waiting to hear the outcome of a patient in surgery or watched the love demonstrated by Hospice staff during a patient’s last days, then you know the actual…