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Should Nonprofits Focus on Email or Facebook?

A question I have often heard: should nonprofits focus on email or Facebook? Of course, the correct answer is almost always “both.” In fact, the two channels work best when they work together — email and social CAN play as a team. How can we take advantage of the strengths of each medium to get more…

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Ten Advocacy Calls to Action for Nonprofits

Is a barrage of action alerts and fundraising emails burning out your activists? Are your email open rates and click rates dropping? Breaking up the routine can help. When you ask your supporters to do something new or different, you may be able to mobilize those who’ve simply stopped responding to “the same old thing”. Even your most committed activists will likely…


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Driving CSR Impact & Innovation: 5 Key Takeaways from the 2018 Social Innovation Summit

Innovation. A word that drums up excitement, and thoughts of positive change for the future. The aptly named Social Innovation Summit certainly lived up to this hype again in 2018, offering inspiring stories from organizations across the private, public, and social sectors. Nimrod Elmish from Cardboard Technologies proved that sustainability, social impact, and profitability go…

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Insights from Giving USA 2018: Charitable Giving Growth & Trends

Charitable Giving Continued to Grow in 2017 According to Giving USA, individuals, estates, corporations, and foundations donated an estimated $410.02 billion to charitable causes in the United States during 2017. This is an increase of 5.2% and 3.0% adjusted for inflation compared to 2016. Earlier this year, the Blackbaud Institute’s Charitable Giving Report estimated that…


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Making Video Work Harder for Your Mission: Awareness

The charge is clear – video is taking over the digital world.   By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (SmallBizTrends)  Facebook generates 8 billion video views on average per day (Social Media Today)  YouTube reports mobile video consumption rises 100% every year (Hubspot)  55% of people (all people!)…

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Five Simple Hacks You Can Do Today to Boost Response to Your Email Campaigns

Let me start by apologizing.  One of the reasons that email fundraising sucks is because of people like me.  When I was new to fundraising consulting over a decade ago, I was quick to prescribe to my nonprofit clients the latest and greatest “best practices” when it came to online fundraising.  I did this for the same reason…


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Leveraging Crowdfunding Technology for Cause Marketing

During this time of deep societal shifts and growing consciousness about political, social and environmental issues, corporations have been trying to reconcile the paradox of whether capitalism and social consciousness can co-exist. In January 2018, Laurence D. Fink of BlackRock sent an open letter to CEOs letting them know that BlackRock will no longer support them unless…

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Leveraging Crowdfunding Technology for Cause Marketing

During this time of deep societal shifts and growing consciousness about political, social and environmental issues, corporations have been trying to reconcile the paradox of whether capitalism and social consciousness can co-exist. In January 2018, Laurence D. Fink of BlackRock sent an open letter to CEOs letting them know that BlackRock will no longer support them unless…


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Four Ways to Empower Your Nonprofit Board for Success

Nonprofits could not achieve their goals without the collective manpower and connections of their board members. Yet, with the average board consisting of 16 individuals – each having other obligations and priorities in their lives – managing them effectively can be a challenge. Rather than struggling to reign in a troublesome board, here are four ways nonprofit leadership can set their board and organization up for success.  1. Define…

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Mid-Year Appeals: Boost Fundraising in the Second Biggest Giving Month of the Year!

June is upon us, and it’s time to create your mid-year appeal! Organizations large and small should capitalize on this opportunity. A mid-year appeal is powerful and creates additional exposure for your organization by educating others on your past, current and future efforts. Solicitations can heighten awareness of your mission, build relationships and increase revenue.   According to the Blackbaud Institute for Philanthropic Impact,  charitable giving continued its upward trend in 2017 for the sixth consecutive year with a 4.1% increase. Online giving increased by 12.1%,…