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When ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change

  Many have called 2017 “the year of me”. In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like, the “the transformative me” and “the new luxury is a better you.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and…

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A Fundraiser’s Secret Weapon: Data Analytics

For 5 years the Blackbaud Institute has brought together experts in the nonprofit sector to speak on a wide variety of topics. From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In our npEXPERTS Spotlight series we’ll be sharing some of our favorite articles from the past 5 years. Our first installment covered the must-haves for your…


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The Ultimate Guide For Building An Email List

Social media is important when it comes to growing your brand and sending visitors to your website. Unfortunately, social media marketing alone is not enough to initiate pageviews. An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it….

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Super Advocates: Your Nonprofit’s Most Powerful Supporters

Your most powerful supporters don’t need more information – they need an invitation to do something big.  Asking people to simply make a donation or sign a petition is no longer enough for that small, but powerful segment of volunteers who want to do more: super advocates! Super advocates, volunteers, ambassadors, or whatever you might…


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How to Use Social Media Insights to Drive Patient Engagement and Donor Retention 

The modern healthcare market is a competitive environment in which hospital foundations need to compete for donors. These donors are smart, mobile and social-savvy. They have an abundance of choices as to where they want to contribute and how often.  There are ways to gauge what your donors are saying and address them according to…

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7 Essential Matching Gift Steps to Take in the New Year

As we approach the end of 2017, it’s time to look forward for ways to increase donations in 2018. It can feel like you’ve exhausted every fundraising avenue already, like your donors have given all they can give. But what if that weren’t the case? What if you could significantly increase your donations with no…


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A Winning Strategy to Conquer Your P2P Challenges

The latest Peer-to-Peer Fundraising Study is hot off the presses. This annual report is a P2P fundraiser’s data best friend and strategy companion. A favorite use of the Study is to find areas where your P2P campaign is excelling so you can celebrate this success with colleagues and volunteers. A more daunting, but necessary, task…

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Simple Ways to Analyze Nonprofit Email Performance

Four Terms. Two Equations. One Test. According to IBM, there are 2.5 quintillion bytes of data created every day. What’s a quintillion? It looks like this—1,000,000,000,000,000,000. Now that’s why they call it Big Data. But, evaluating the performance of your email campaigns can be much simpler. The number you need looks like this—4.  That’s right….


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How Can I Raise More Money with My 5K?

The 2016 Blackbaud Peer-to-Peer Fundraising Study released this month give us some interesting insights into different types of fundraising events. By studying the benchmarks, we can get insights into achieving greater fundraising success – and the solutions definitely vary depending on the type of event. A great example is the tale told by this graphic, Where does…

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5 Nonprofits Financial Drivers That Are More Important Than Ever Before!

Funding of public services is a national conversation. We don’t know where the funding is headed but I think we can all agree that changes are coming. Constant change is a reality in today’s environment but the volatility of the current environment has a lot of nonprofits concerned. The top 5 drivers to ensure your…