npEngage

npEngage

Major Gifts: Defining and Enhancing Your Strategy

Over $400 billion in combined charitable donations were given to nonprofit organizations in the U.S. and Canada in 2016. It was a record-breaking year that some attribute to an uncertain global political climate.  No matter the reason, we’re generous!  The clear majority of giving is made through one of three methods: direct mail, online and…

npEngage

Exploring Disaster Philanthropy: Part 1

If disasters cannot be predicted or planned, is it reasonable to expect a situation where the philanthropic world is prepared to immediately address the pressing needs that surface in affected areas, both short and long-term? Whether it be massive destruction from a hurricane, an Ebola outbreak, or a persistent wildfire, the social sector’s approach to…


npEngage

5 Ideas for University Fundraising Campaigns at Year-End

In 2016, higher education institutions saw 17.7% of total giving occur in December. Higher education performed in line with the average across the public sector, however, it’s slightly behind Human Services, Healthcare and Environment/Animal Welfare organizations, which means there’s room to grow! 5 Ideas for University Fundraising Campaigns at Year-End To ensure that higher education…

npEngage

Data Appends: A Guide for Your Nonprofit

Analytics is all the rage in development offices. Data scientists and prospect researchers on the nonprofit payroll are working side by side to mine data within the nonprofit’s information system and create models that predict who is likely to give—and who is not. Adding highly skilled staff to do this analysis is expensive, but stretches…


npEngage

Millennial Voices: Advocates and Activists Over Donors and Volunteers

Millennials are dissatisfied with and uncertain about America’s future, says the most recent research released by Achieve in the Millennial Impact Report, The Power of Voice: A New Era of Cause Activation and Social Issue Adoption. Should nonprofits be concerned? You bet. Because the largest living generation in U.S. history is taking action to change…

npEngage

Share of the American Wallet: What It Does and Does Not Mean for Your Nonprofit

The Blackbaud Institute’s newest research report, Share of the American Wallet, was released earlier this month. This report is based on data about discretionary spending by Americans, and focuses on the key demographic indicators of charitable giving. Here is what it means, and doesn’t mean, for your organization. DO: Focus on older generations and consider…


npEngage

Lessons on Policymakers, Gender Equality, and Data

Last week at the United Nations General Assembly, Equal Measures 2030 launched a multi-country policymaker survey that explored perceptions of progress on gender-related issues and access to and use of data to inform decisions. By surveying 109 policymakers across Indonesia, India, Kenya, Senegal and Colombia, Equal Measures 2030 was able to get some insight into…

npEngage

Why Advanced Analytics Are  Critical for Healthcare Fundraising Improvement 

Healthcare organizations are part of an increasingly competitive landscape for donor dollars in the philanthropic market. Understanding how organizations can leverage analytics and data is critical to fundraising success.  In this blog post, we will cover the ways that advanced healthcare analytics can be used to: Understand constituents Ask for the right donation Determine one’s interest…


npEngage

5 Research-Backed Lessons on Major Gifts Fundraising

Last month, the Blackbaud Institute released a report entitled “Share of the American Wallet,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy. The study provides useful and interesting insights on general philanthropic trends across the United States and confirms common…

npEngage

The Do’s and Don’ts of Selling More Tickets

Today, when organizations fiercely compete to get the attention of an over stimulated patron, you must find creative ways to sell tickets. Increasing ticket sales will help alleviate stress and keep your organization afloat. I’ve worked in the nonprofit sector for over 20 years and witnessed many ways to increase and decrease ticket sales. Here…