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At the Crossroads of Communication

Nothing is as personal as the service of healthcare, and the choices we make for who will provide care for ourselves and our family are often rooted in trust. Trust, or the lack thereof, prior to a hospital experience can begin a chain reaction of how we perceive every step of care. Hospital marketing’s incessant…

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3 Volunteer Engagement Lessons Corporations Can Learn from Nonprofits

So often, we focus on what nonprofits can learn from corporations, whether it’s borrowing marketing best practices, taking an ROI-focused approach to measurement, or segmenting audiences with technology to fuel maximum engagement. But corporations can learn a lot from nonprofits, too, particularly around volunteer engagement. Since nonprofits realize the critical importance of volunteers to help achieve their mission, it’s…


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Galvanize & Grow with Innovative Tactics to Attract & Retain Supporters

People power is thriving in 2018. Social justice and activism is on the rise, with people turning out in record numbers to make their voices heard. Every nonprofit relies on their supporters to take action, volunteer, and donate. If your digital engagement programs don’t help your organization stand out –  prepare to fall short of…

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Maximizing Multichannel Fundraising for Higher Education

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. This blog post will complement the strategies and tips outlined in both assets, and will help you better understand multichannel fundraising and how to apply these…


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New Study Explores the Undeveloped Value of New Donors

The donor marketplace is changing in dramatic ways.  Part one of the Blackbaud Institute’s Vital Signs report showed a sector that has both rebounded from and struggled with the immense technological, economic, and demographic disruption that has shaped the world since the Great Recession. The report indicated that the number of donor households making gifts between…

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Top Event Strategies for Major Donor Cultivation

Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. As donor cultivation is time consuming and costly, it’s imperative your time is spent wisely and no opportunities are wasted. Once secured, the lengthy stewardship process begins with…


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Hospital Marketing and Fundraising: A Dynamic Duo

Call it cooperation, synergy, or partnership. Regardless of reference, we are all looking for ways to work smarter, not harder. Pairing your hospital marketing and fundraising teams is one of the best ways to ensure that you work smarter.   Here are three quick illustrations of how you can activate this dynamic duo: Integrate messaging:…

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Data Only Helps if You Listen to It

Data and analytics can play a big role in improving nonprofit strategy. It usually doesn’t though, and that’s because most nonprofits are using their data wrong. It’s time we had a little talk about strategic objects. Think about the last strategy meeting you were a part of: What information was distributed beforehand? What charts or…


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Four Ways to Engage Your Employees with Fundraising Technology

According to the 2017 Giving Report by Blackbaud Institute, the landscape of philanthropy has changed dramatically in the past year due to political divides and natural disasters.  While there is still uncertainty regarding the impact tax reform might have in 2018 giving behaviors, one thing is clear: individuals are still deciding how and where they…

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How the Parkland Students are Changing the Rules for Advocacy Nonprofits

In the nonprofit advocacy world, we’re used to having to fire people up. We send out action alerts, blog passionately, share petitions on Facebook and upload videos highlighting the stakes involved in our various policy fights, all intended to spark people to take action. What happens when the shoe is on the other foot? After…