Selfish Giving

Selfish Giving

CauseTalk Radio Ep75: Mobal is Doing Charity by Doing Business

Today on CauseTalk Radio, Megan and I talk to Tony Smith and Vince Owen of Mobal, a UK company focused on providing travelers with affordable and reliable international cell phones. Nice business but that’s not the good news, as Tony and Vince explain. Mobal donates 90 percent of its profits to the Krizevac Project, which creates self-sustaining businesses in Africa that…

Selfish Giving

Why Your Nonprofit Needs a Drone

Gosh, I’ve been waiting to use that title since I read about Amazon’s new Prime Air drone service. I’m breathless at the possibilities. Drones can take my kids to soccer  and lacrosse practices. A drone can fetch my coffee from Starbucks. Out of sugar for that coffee? How about a drone delivery of a packet…


Selfish Giving

4 Ways Nonprofits Can Use Pinterest Place Pins

I’m finding more and more ways to use Pinterest every day. I’ve created a Pinography to share head shots, testimonials, news coverage, etc. I keep track of all the cause marketing campaigns I read about on three major boards: Register, Digital, Employee. My new book, which will be out next month, has a URL and…

Selfish Giving

CauseTalk Radio Ep74: Harry’s Co-Founder Gives a Shave About Causes

Today on CauseTalk Radio, Megan and I talk to Jeff Raider, co-founder of men’s grooming brand Harry’s, on their signature cause platform. Give a Shave supports causes with one percent of sales and one percent of volunteer time. Jeff discusses how they are rolling out this program with their newest partner, City Year. Jeff talks about the…


Selfish Giving

Tis the Season for Bad Cause Marketing

I couldn’t make up this stuff if I tried. I found these two examples of bad cause marketing on the same day! That’s a first. As first reported in Nonprofit Quarterly, a New Mexico company sponsored a Coyote Kill Contest this weekend, saying that half the proceeds will go to the Children’s Outdoor Adventure Association. According…

Selfish Giving

New Book Offers Honest, Humorous Take on Nonprofit World

I’ve worked for and with nonprofits for twenty years, but it isn’t always easy to describe to people what it’s really like. The challenges, the the rewards…the stupidity. Thanks to Jennifer Maher I don’t have to! I can just give people her book: Nonprofit Nonsense: How to Survive and Thrive in the Crazy World of…


Selfish Giving

CauseTalk Radio Ep73: New York YMCA Reflects on Hurricane Sandy Lessons

Today on CauseTalk Radio, Megan and I talk to Gary Laermer, Senior Vice President & Chief Development Officer of the YMCA of Greater New York, about lessons learned from Hurricane Sandy one year later. The YMCA of Greater New York was at ground zero for Hurricane Sandy. The Y was caught between dealing with the damage to several…

Selfish Giving

How Local Nonprofits Can Use Mobile to Beat Goliath

This Mediapost article has some good news for brick-and-mortar businesses: the skyrocketing rise of mobile may actually be good for business. As mobile grows, these businesses have trembled at the prospect of smartphone carrying customers showrooming their stores for better selection and prices online. While true in some cases, the author contends that mobile is…


Selfish Giving

CauseTalk Radio Ep72: Cause Marketing 101 with For Momentum’s Mollye Rhea

Today on CauseTalk Radio, Megan and I talk to Mollye Rhea, president of the Atlanta-based marketing agency For Momentum, about cause marketing basics. Mollye explains how nonprofits can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies are looking for from…

Selfish Giving

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

McDonald’s has a public relations problem. In a new report, Clowning Around with Charity, McDonald’s is portrayed as cheap, deceptive and selfish. Here are the highlights. McDonald’s charitable giving is just .32 percent ($34 million) of its pre-tax profits. Compare that to the one percent of pre-tax profits that generous companies donate to good causes. McDonald’s…