Year-End Fundraising by the Numbers [INFOGRAPHIC]

hub_magazine_cover copyThis infographic originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic.

In our September/October edition, we explored year-end giving. To reserve your free copy of our November/December issue on creating a solid marketing plan for 2015, sign up today


Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes .

But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

Enlarge the infographic by clicking on it and see what organizations said their biggest successes and challenges were with their year-end giving. 

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  • simonejoyaux

    I’m always rather worried when an organization says that so much money comes from year-end appeals. That’s risky. Donors give throughout the year. Fundraising should be spread throughout the year. And a year-end appeal is only one appeal that goes to all our donors, even if they’ve given previously. And how about those donors that you are (or should be) soliciting face-to-face every year?

    • Randy Hawthorne

      Simone! We at Nonprofit Hub believe in fundraising all year long as well. As a matter of fact, we have another article coming out on Thursday that addresses the topic of year-round giving with the year-end appeal being only part of an ongoing fundraising strategy. Thanks for reading.

      • simonejoyaux


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  • Aril

    Approximately how many organizations were polled for this particular infographic?

    • Randy Hawthorne