Effective Text Messaging Programs Utilized by Nonprofits

Thanks to the booming progress of mobile charitable giving, donating to nonprofits has never been so easy. The convenient and time effective mode of donating has proved to be very successful for many 501(c)(3) nonprofit organizations.

There are many reasons why your organization should engage in mobile fundraising for your nonprofit, but there are also many prerequisites to consider before consulting a text message donation program.

First and foremost, you need to have numbers available for which to solicit donations. That’s logical, right? It’s possible that a mobile campaign is not in the cards for you quite yet if you only interact with past and potential donors via email or social media.

But how do I get phone numbers? To build up your phone number pool, consider posting a widget on your website asking consumers if they would like to be considered for mobile updates. Or, simply throw on the bachelor charm and take to the streets with a handful of pick-up lines—“Hey, I lost my number. Can I have yours?” The former might work better for you.

Once you have a foundation of numbers, it’s time to get creative. Here’s where your mobile campaign gets tricky. It’s important to engage enough that they don’t forget about you, but also important not to oversaturate. You don’t want to run the risk of being unsubscribed because of an influx of unnecessary text messages. Also consider using your mobile campaign to do more than solicit donations—you can find volunteers and inform your nonprofit community about upcoming events via mobile communication.

What text messaging donation programs can your nonprofit utilize?

Mobile Giving Foundation

Mobile Giving Foundation enables charitable giving for your nonprofit through smartphones. Operating in the United States and Canada, the Mobile Giving Foundation remits 100% of all of the donations received back to the recipient charity.


Sumotext offers a mode for your nonprofit to engage in SMS giving and mobile donations. Sumotext stems from the Mobile Giving Foundation and is specifically devoted to soliciting donations with mobile short codes.

Also promoted by Mobile Giving Foundation, Give by Cell offers three options for mobile fundraising: Mobile Donate, Mobile GIve, and Mobile Pledge.


Hipcricket is another medium available to improve mobile marketing and advertising for your nonprofit. Hipcricket’s “unique technology creates one-to-one relationships between customers and brands” and focuses on the marketing side of your mobile strategy.


Also skilled in improving your nonprofit’s marketing platform is mGood. Not only does mGood work towards an effective marketing strategy, but they also provide services for mobile giving as well as a new feature, the goodygraph. A Goodygraph is a personal “thank you” note that nonprofits can digitally give mobile donors.

Give these programs a shot if trying out a mobile fundraising strategy involving text messaging. They can help you bring in extra funds this holiday season.

How is your nonprofit currently using mobile giving and marketing?


Ingrid Holmquist

November 2, 2012

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