Facebook Graph Search for Nonprofits – Explained [VIDEO]

Every six months or so, Facebook throws us for a loop and makes big changes to how the website works. The latest change is called Facebook Graph Search, and it’s looking to shake things up for your organization and their Facebook page, if you aren’t ready for it.

Take a minute and 26 seconds to learn how Facebook Graph Search for nonprofits works:


Well, Facebook did it again.

First it was the newsfeed, then timeline, and now it’s a little something Facebook is calling “Graph Search.”

Graph Search is a major change for Facebook, but what does it mean for your nonprofit?

Basically, Graph Search is just Facebook’s existing search, only better. Instead of just searching for friends, groups, or interests, Graph Search means you’ll be able to use several search terms at once.

Ok, let’s get concrete. Say you want to search for “Nonprofit Organizations” that “your friends” in “Chicago” like. BOOM! Graph Search will figure that out in seconds, and give you a list.

Let’s say you want to find a new board member. Search for “Executives in Tulsa whose interests include Philanthropy,” and you’ll have a list of folks you should connect with.

But remember– donors will be using Graph Search to find YOUR ORGANIZATION as well. That’s why you need to make sure you have an accurate “About” description on your page, and the appropriate Category and Subcategory that your nonprofit falls into. That way, you’re making sure that when donors come looking, you’ll be easy to find.

Now that you’ve got Graph Search figured out, it’s time to go tackle that mission. Thanks for watching.

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Matt Spitsen

Matt Spitsen is the Senior Editor of Nonprofit Hub. As a millennial, Matt provides direct insight on how nonprofits must evolve to be relevant to his generation. Through his experience in leading nonprofit organizations, he understands the challenges many nonprofits face in evolving their organizations and embracing marketing and fundraising trends. Connect with Matt on Twitter at @mattforgood.

February 19, 2013

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