I’ve made it pretty clear, both here and in my webinars, that I believe most nonprofits should think twice about investing heavily in social media.
For some organizations, building a big presence on social networks makes sense—especially for those that have a strong base of supporters and followers who engage consistently on social media. If your cause is one that gets people posting and talking frequently, then go for it. But honestly, that’s true for only about 20% of nonprofits on the planet.
The other 80% of you would do well to establish a solid presence on the major social networks, but not worry about investing a great deal of time and resources.
Read on at Firespring.org>>