Securing repeat donors can be a challenge, but it doesn’t have to be complicated. Here are three things I’d recommend that you focus on in 2015 to create loyalty and build stronger relationships with your current supporters.

Share impact stories.

Donors want to know how their money is impacting the community, your cause or the people that they’re supporting—the reason they’re giving money is to make a difference, right? So share those stories. Impact stories make for great blog material, plus regularly adding new content to your website increases its vitality. If I give money to your organization, I want to know that my money is tied very directly to the people you serve and help. So please—tell your supporters exactly what their gifts are accomplishing.

Want to learn the rest of the tips? You can check them out at Firespring.org >>