One of the biggest needs for gaining donations online is about the process. How easy is it to navigate through? Do our materials make the user want to give?

The whole kit and caboodle needs to be smooth sailing. If our giving portal becomes complex in its use, why would anyone bother giving in the first place?

For our sake, let’s walk through our own online giving portal with a critical eye. Does it make giving easy? Is the process intuitive and easy to follow?

Making sure your organization touches all of these points is vital to the giving process and creating a brand that’s easily identifiable for supporters.

Learn more by following the article linked below.

Frictionless, Convenient, and Emotional – Branding Your Donor Experience [Jason McNeal]