How Loving Your Donors Can Increase Donations 1000% [VIDEO]

Too many nonprofit organizations get lost in the details. We’re deeply immersed in what our organizations are doing every day. We care about the work we’re doing, and we know our nonprofit is making the world a better place–otherwise we wouldn’t be working for our nonprofit.

But that passion can translate poorly when we communicate with donors. Instead of making them the heroes–the ones who make everything WE do possible–we want them to know our work is important. And that’s just not an effective way to raise money.

We talked to nonprofit iconoclast Tom Ahern to find out the answer to the question: What’s the best way to  love your donors (and raise more money)?

Watch below (and share!):


Marc Koenig

Marc Koenig is a regular contributor of Nonprofit Hub. Marc believes smart, ethical marketing can make the world a better place, and strives to create content that helps nonprofits tell better stories, push their organizations to excel and do work that matters. You'll find him writing Nonprofit Hub featured posts, brainstorming infographics and tweeting up a storm at @npmarc - follow him and say hi!

April 12, 2013

You May Also Enjoy

Become a Member

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.