Joe Magee is a guest contributor for Nonprofit Hub and the Vice President of RallyBound, which provides social fundraising software to nonprofits. He has helped organizations such as TED, Kaiser Permanente and AOL implement digital initiatives aimed at solving problems and making an impact.
Online fundraising continues to percolate through the nonprofit space. However, the adoption rate has not kept pace with behavioral trends of everyday donors. For example, over half of all emails are now opened on a mobile device, while organizations see less than a fifth of donations coming online. This is despite technology enabling nonprofits of all sizes the ability to accept donations through any device, anytime, anywhere.
But there are some outliers! The below infographic highlights some nonprofit fundraisers that are processing the majority of their revenue online: five events process more than 80% of all donations online. For the top fundraiser, AIDS/LifeCycle: Ride to end AIDS, this equates to just shy of $14 million. For ZERO’s Endurance Team, $237,000. In each case, these online donations translate to less overhead on the organization’s part to process, organize and use donor data in an effective manner.
Check out the top online fundraisers from 2014:
This infographic first appeared on RallyBound.