If we want publicity and love for our nonprofits, it’s easy to focus on tactics: what will get my website traffic? What events net the most money? How should I structure my board meetings?

Tactics work, but what works better is having remarkable stories that people want to share.

In other words, how can we make our constituents our biggest advocates? Chances are, it’s not by spouting statistics or by tweaking our nonprofit website SEO. It’s by starting a conversation. It’s by capturing minds.

Click the link below to read about three examples of nonprofit content people share happily–without being coerced by fancy tactics:

Online Success From Offline #RCS: Non-Profit Style [SEER Interactive]