Some critical things to note:
→ This year’s #GivingTuesday falls on Tuesday, November 27, 2018.
→ All types of nonprofit organizations are encouraged to participate by launching a campaign that entices people to support them monetarily.
→ Although #GivingTuesday is celebrated on November 27th, organizations are encouraged to start preparing at least one month ahead.
→ There is no right or wrong way to participate. Connecting with donors comes in many shapes and sizes, so do what will work best for you.
→ All donations will go directly to your organization through your website, mailbox or giving platform.
Social media tips
- Consider writing a short blog post about your #GivingTuesday campaign. Include photos, videos or links so people can learn more!
- Don’t just ask for support—tell a story that will impact and persuade others to believe in your mission.
- Host a contest or giveaway on your social platforms to gain traction and increase engagement.
- Create your own #GivingTuesday hashtag (ie: #NonprofitHubGives).
- Consider asking some of your key supporters to share your posts to tap into their personal networks.
- Always link back to your own website or giving page.
Social media example posts
“Mark your calendars! November 27th is #GivingTuesday. How will you give?”
“Save the date: #GivingTuesday 2018 falls on November 27th. We are proud to be a part of this global celebration!”
“#GivingTuesday is a global movement dedicated to giving people an outlet to make a difference. Learn how you can have an impact and join the movement at givingtuesday.org!”
“Let’s celebrate your generosity! Join organizations around the world in giving back on November 27th for #GivingTuesday.”
“Today’s the day! Don’t miss out on the opportunity to give back and make a difference. #GivingTuesday.”
Campaign timeline
November 1-9 → Push out messages at least 3 or 4 times a week. This is an excellent time to announce your campaign details and goals.
November 12-16 → Focus your messaging on #GivingTuesday itself. Share impact stories about your organization with your audience to increase the awareness of who you are and what you do. If possible, post daily on Facebook and Instagram, and two or more times per day on Twitter.
November 19-26 → Start posting a couple times per day. Try to appeal to potential donors’ emotions and logic. Express the purpose of your organization and how financial support will impact its future.
November 27 → Consider sharing live footage or posting in real time on this day. Keep your donors and potential donors updated on your campaign. The encouragement and positivity should be high on this day.
Have questions about how you can participate in #GivingTuesday 2018? Check out these frequently asked questions.
This article was originally published in Nonprofit Hub Magazine.
