It’s a daunting task to think about how to start utilizing content marketing in your nonprofit. It’s also not easy to master it if you’ve already taken a stab at it.
It just so happens that content marketing is Nonprofit Hub’s game. We’re here to make it a little easier and a lot less daunting for you to implement a killer content marketing strategy.
Follow these steps outlined by our Managing Editor and marketing extraordinaire, Lyndsey Hrabik to implement and master content marketing into your organization’s marketing plan.
Crash Course on Content Marketing
Let’s talk about something the marketing world has been buzzing about for a few years now—content marketing.
It’s ok if you haven’t tried it, or simply haven’t mastered it yet. That’s why we’re here.
So first of all, what’s the buzz about? Why are companies AND nonprofits throwing a fuss? Simply put—it’s a great marketing tactic. Let’s break down why.
It’s a way for you to assert yourself as an authority on a specific topic. For nonprofits, it’s also an outlet to tell your story and to simply….be heard.
For example, let’s say you’re an organization that helps provide food and shelter for the homeless. Start your content marketing efforts by building content showing what you’ve done for the community. Compile statistics about how many people you’ve served. Interview the people you’ve helped. Let them be advocates for you. When you’re done with the video or article or testimonial, post it to your site. Then share it with your social media channels, your email list or wherever appropriate.
A beautifully told story about the work you’ve done has the power to reach the world.
When you’re thinking about what story you want to tell to the world, consider this one word—relevance. Be relevant to your audience. Only say something if you actually have something to say. Too often, people get caught up in posting things to their site or social media like a robot. Nobody wants to listen to a robot…unless it’s a really COOL robot. I digress.
Post relevant content that you would be excited about.
We’re currently working on a complete marketing guide for nonprofits to get you an indepth look at what it takes to succeed. Be on the lookout for that on nonprofithub.org in the near future. We’ll post it in the comments as soon as it’s finished.
Thanks for watching. Now get out there and do more good with your day.
Video produced by Interactive Media Architect, Devin Thomas