Last week a Big Duck visited the little pond in the middle of the country.

Big Duck president Sarah Durham presented at Cause Camp in Lincoln, Neb., but she did more than just dispense her wisdom about the Rebrand Effect—she also learned a few lessons from the other speakers.

Durham’s biggest takeaway was that nonprofits remain focused on what they do well, and keep doing that at a high level. She wrote, “Experts in just about every session I attended cautioned nonprofits to bite off only what they can chew, set realistic expectations and go deeper rather than broader.”

Read more about what those experts said and other lessons she learned by clicking on the link below.

Is it time to tell your story better? Less may be more. [Big Duck]