Last week I talked about how to create the perfect nonprofit landing page. Now that you know how to create successful nonprofit landing pages, let’s talk about the pitfalls to avoid.
Here are the five best ways to make your nonprofit landing page worthless.
1. Too many options.
If you give people too many things to focus on, they won’t focus on anything. Understand how users navigate a page and make your design lead their eyes through the relevant information and to your one single CTA. A landing page is one place where giving users options will work against you.
2. Too much text.
People don’t read word-for-word online, they scan—especially if they’re viewing your website on a mobile screen. If you have too many words on your page, you may turn users away. Keep your message interesting, but short and sweet.
For the rest of the tips, check out the full article on Firespring.org >>