People are Talking About You: Are You Listening?

Let me ask you this: What is the worst thing someone could say about your nonprofit online?

The answer should be, “Nothing.”

But I guarantee you that if your organization has been around for at least a year, someone, somewhere, has talked about you online. Maybe on Facebook, maybe through Twitter, or it might have been on LinkedIn. But someone has talked about you.

Knowing this, wouldn’t you rather be a part of that conversation than not even know it’s happening? A key to successfully managing your nonprofit’s brand online is making sure that you’re not only sending out the right message through your website or your social networks, but that you’re listening to what is being said about you as well. People are talking, guaranteed.

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Jay Wilkinson

July 21, 2014

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