One of the keys to successful online fundraising is having an updated, fully functioning email list. But before we talk about how to get people to opt-in to your email program, let’s look a little at why people opt out.
The number one reason people unsubscribe from a nonprofit’s email program is, they say, “I’m getting too many emails from this organization.” The number two reason: They no longer believe that the content is relevant to them.
These are the major reasons why people opt out—now let’s look at how to motivate people to opt in.
1. Have an email signup form on your homepage.
Don’t make people search for it on your site—let them find it quickly and easily. Also, be clear as to what they’re signing up for. Add a short descriptive sentence saying what type of information users will receive (and maybe how often) via email so they know exactly what to expect.
Read on at Firespring.org>>
