Is Your Nonprofit Maximizing Amazon?
From Amazon Smile to the data storage solution revolutionizing the sector, Amazon’s investment in the success of nonprofits is profound. In this episode, Katie interviews Jamin Gluck, the Nonprofit Strategist for Amazon. Listen as they discuss how nonprofits can “punch above their weight class” with the solutions provided by the retail giant. Listen in to ensure you’re taking advantage of everything Amazon for Nonprofits offers. We break it down for you, but listen to the full episode for tips and hints!
Amazon Smile
Is there anything better than an idle income stream for your nonprofit? The Amazon Smile Program is relatively simple and well-known compared to the stress of annual campaigns and events. In fact, Amazon has distributed over $350M to nonprofits in the U.S. If your nonprofit hasn’t set up an account yet, it’s an easy, free way to raise support.
How Amazon Smile Works: Amazon account holders who sign up for Amazon Smile can select a charity to receive a percentage of each purchase they make through the Amazon Smile website (a mirror of Amazon.com). Note: Charities with approved 501c3 status and a listing on the Guidestar database are eligible.
Amazon Web Services (AWS)
The most robust (and confusing) platform of Amazon has to be AWS. From what we understand, if you have data, AWS can be your go-to solution for backup, security, and management. Jamin points out the Imagine Grant Program, which is available to nonprofits and a 1,000 credit through TechSoup.
Amazon Wish List
Engage more donors by asking for donations other than cash! Nonprofits can make an Amazon Wish List to include in year-end appeals, event invitations, or newsletters!
Amazon Ads
A lot of first-party data on shoppers through Amazon can be helpful to nonprofits aiming to reach new audiences. Do you run a pet shelter? Target those buying pet supplies! A literacy program? Show up for those investing in books on the topic!
Meet Jamin Gluck
After growing up in Atlanta, Jamin Gluck attended the University of Wisconsin-Madison and then lived abroad in Israel and Hong Kong. Jamin is passionate about connecting with nonprofit leaders and helping them work backward from their mission to utilize creative methods to achieve their goals. In his role at Amazon, Jamin works to empower organizations around the world with unique and sometimes “peculiar” Amazonian processes and resources. He loves public speaking, red licorice, and power walking through Atlanta while listening to Beyoncé or Britney Spears.
