As presidential elections grow nearer, how much should your organization change your marketing strategy and how much should you keep the same? How can you make your attempts to connect with new and old donors stand out among the rush of emails, text messages, and direct mail that comes with election season? Learn about how to navigate through an election year and how to avoid common mistakes that nonprofit organizations make during this time. On this episode, host Meghan Speer sits down with Jeff Kruszyna and Joel Baugher to discuss strategies for nonprofit organizations during the election year. 

Jeff Kruszyna is a three-time Peer Choice “All Star Award” winner and a 2019 recipient of the American Association of Political Consultants’ “40 Under 40 Award” who has raised more than $100 million for Republican campaigns, political action committees, veteran support groups, Christian charities, and other conservative advocacy organizations. He has more than 20 years of experience in the areas of Republican politics, direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis. 

Joel Baugher is a networker whose agency expertise spans all facets of direct mail fundraising, including creative cause concepts and program strategy, list selection and analysis, print production brokerage, and creative copywriting. He has helped grow programs into nationally-recognized institutions by routinely exceeding client growth and revenue goals. For two decades, Joel Baugher has helped guide the direct response marketing success of charitable nonprofits, Christian missions groups, political candidates, and conservative advocacy organizations.

This episode is sponsored by: