Social Media at a Glance: Twitter Timeline, Instagram Switches and More

If you can count on anything to continue to evolve, it’s social media. Have you ever stumbled across a website that clearly hasn’t been updated since the beginning of the Internet’s inception? It’s kind of like that. In order to stay relevant, social media must change with the times.

That’s why we’ve compiled some of the latest changes to social media that could affect your nonprofit organization. Check them out below.



Twitter has been in the spotlight quite a bit lately. There was talk of a new Facebook-like timeline but when it finally rolled out, people weren’t exactly ecstatic about the change. The new feed brought up content by interest and interaction and not by chronological order. Not long after the new feed rolled out, #DeathofTwitter started trending—you guessed it—on Twitter; articles started popping up everywhere about how to turn Twitter’s new timeline off. Not to fear, the Twitterverse seems to be back in order.

The past month has consisted of more than a couple Tweetstorms by Kanye West. Twitter’s response was making it easier to read long conversations and Tweetstorms by seeing all of the replies to a Tweet by clicking on the Tweet to see a pop-out version of the content. Not only will you be able to keep up with celeb drama more conveniently, but it will also will make things like #FundChat, #NPTalk and #NPMC easier to follow along with.



The day has finally come that Instagram is allowing users to toggle back and forth between multiple accounts on the app and it’s crazy easy to do. As a social media manager, you know the dangers of being logged into the correct account at any given time as not to ruin a brand with your personal post, but you also know the frustration of logging in and out several times a day to post and interact. We’ve been blessed by the Insta-Gods!




I’m sure you’ve seen by now that Facebook has introduced several options in addition to the traditional “like” button. This has been on Facebook’s radar for several months and the response seems to be generally positive. Facebook reported that the “Like” button did great things for them for the past several years, but there had to be more options that would be universal and easily translated across all Facebook-using countries.

Facebook created a separate Facebook page specifically for nonprofits. They call it “Facebook for Nonprofits.” Clever, right? In all seriousness, as the web page implies, they’ve created this toolkit to “help your cause and build your community.” The goal of the page is essentially a giant call-to-action for nonprofits to create Pages for their organization, with the guidance of Facebook themselves walking you through it, giving you campaign tips, enhancement strategies, how to be successful with fundraising on Facebook and more. High-five, Facebook.

social media at a glance

Nick Small

With specialties in content strategy and creation, social media engagement and digital marketing optimization, Nick brings a depth of experience in nonprofit marketing. He’s also helped hundreds of nonprofits with their online presence to improve donor retention and attract new audiences, and he still has time for a good glass of whiskey, round of golf or new adventure.

March 1, 2016

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