[PODCAST] Donor Communications Crash Course | Ft. Tom Ahern

Donor communications guru, Tom Ahern, is a copywriter by trade. He knows the ins and outs of donor-centric fundraising and gave us some great tips for nonprofits.

People like having conversations, but hate being “talked at.” Donor communications really are a two-way street made up of conversations and working together.

This is easy to say, but harder to actually do. It’s important to make your donors feel like they are having a conversation with you. You can do this by sending out surveys on a regular basis, having them take online polls, soliciting feedback readers, holding online office hours for your donors on your website, and including contact information (like a phone number) in all of your donor communications items.

Donor retention is important and the first step to that is meaningful conversations. A strong relationship with your donors can make a lasting impact.

There are a few things that every nonprofit should do, but a first important step is knowing the different types of donor communications.

Tom and Randy also talked about Vu Le’s thoughts on how two types of fundraising—donor-centric and community-centric—differ, how they are potentially a better fit for different nonprofits and how the two gurus couldn’t disagree more about the topic.

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Sydny Boyd

Sydny is a senior studying sports journalism and broadcasting with minors in English and theatre. She works on the Hubcast, Hubbub, web and magazine content and social media. She’s excited to be working at Nonprofit Hub, where she’ll be able to help nonprofits of all shapes and sizes. Sydny's addicted to fruit snacks and binge watching shows on Hulu and Netflix. Yes, she has both.

August 7, 2017

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