Fundraising Coach

Fundraising Coach

Don't put off fundraising planning to the fall!

Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life. Even though we’re no longer in school, we still let that “summer mentality” affect us. Rest is good. But taking a break from fundraising in the summer can kill your fundraising. “We’ll start in late August”…

Fundraising Coach

7 Techniques to Boost Donor Engagement

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to…


Fundraising Coach

The conundrum of corporate gifts

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It’s always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking corporate gifts? Don’t be “that” guy At one point in the conversation,…

Fundraising Coach

Even in email fundraising location matters

Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren’t reading your emails like they read a book! They’re skimming. So you need to make the point of…


Fundraising Coach

Is there plenty of room on your fundraising island?

As a nonprofit leader, when was the last time you recommended another nonprofit? Plenty of room on the island A while back, Seth Godin wrote about there being plenty of room on the island. He observed that authors regularly recommend other authors even though an MBA program would call them “competitors.” It’s a great reminder…

Fundraising Coach

Why I don't like crowdfunding

Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign. That is plain crazy. Yes, crowdfunding has opened up philanthropy and investment to all of us. According to recent data, from 2014 to 2015 the estimates…


Fundraising Coach

Do You Need a Really a Nonprofit Mentor?

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people…

Fundraising Coach

Tithing from the IRA Rollover

Charitable Gift IRA Rollover: The Past In 2006 I was visiting with a donor who was very excited about the recent Pension Protection Act that enabled him to give from his IRA to charity. The Charitable Gift IRA Rollover allowed many donors like him to give a Qualified Contribution Distribution (QCD) to a qualified charity…


Fundraising Coach

Is fundraising hurting itself?

Today, the fundraising think tank Rogare published “Less Than My Job’s Worth.” In this important “green” paper – a paper created for discussion – Rogare’s director Ian MacQuillin exams the questions “is fundraising a profession?” and “does it matter if fundraising isn’t a profession?” Does fundraising have the hallmarks of a profession? I’ve long been…

Fundraising Coach

No donor wants to make a donation

Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors. No donor wants to make a donation. Donors want the value the donation will make. So tell…