[AFP 2015] Follow Sargeant’s Orders: Changing One Aspect of Marketing Your Fundraising

He’s Professor of Fundraising, Chief Scientist for Bloomerang and all-around fundraising guru for nonprofits. And his last name is Sargeant. This guy is awesome.

We were lucky enough to catch up with Adrian Sargeant and asked what change can nonprofits make in their marketing strategy that will make a big difference. Listen to his response in the video below.

 Check out the rest of our coverage from AFP 2015: