When it comes down to it (whether you like it or not) you’re always going to be competing for money from other organizations. So what’s going to set your organization apart from the other guys?

At AFP 2015, we caught up with our friend and Bloomerang donor retention expert Jay Love to find out what nonprofits should be doing to ensure that they’re going to make the cut for second round donations (and thirds, and fourths…). See what he said in the video below.

Check out the rest of our coverage from AFP 2015: