Donate

[AFP 2015] Follow Sargeant’s Orders: Changing One Aspect of Marketing Your Fundraising

He’s Professor of Fundraising, Chief Scientist for Bloomerang and all-around fundraising guru for nonprofits. And his last name is Sargeant. This guy is awesome.

We were lucky enough to catch up with Adrian Sargeant and asked what change can nonprofits make in their marketing strategy that will make a big difference. Listen to his response in the video below.

 Check out the rest of our coverage from AFP 2015: 

Eric-Burger

Hub Staff

Featured | Fundraising | Nonprofit Marketing | Video

April 20, 2015

You May Also Enjoy

Hybrid Product Fundraisers: How Brochures + Online Stores Help Nonprofits Reach More Supporters and Hit Their Goals

Hybrid Product Fundraisers: How Brochures + Online Stores Help Nonprofits Reach More Supporters and Hit Their Goals

Nonprofits constantly balance two competing realities: pure donation asks can feel abstract, while traditional product fundraisers limit reach. Hybrid product fundraisers combine printed order-taking brochures with a custom web store to help groups reach more supporters and hit their revenue goals with less friction.

Sep 29, 2026 | 9 Minute Read

Become a Member

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.

Learn More