Genevieve Piturro was a successful television marketing executive in New York City for twenty years when a little girl’s question changed the course of her life forever. She began delivering pajamas and books to children in shelters after a little girl asked her what pajamas were. In 2001, she founded Pajama Program, a non-profit which has been recognized nationwide for both its success and Genevieve’s story. Genevieve has been interviewed on OPRAH, TODAY, GMA, The Early Show, CNN, Fox & Friends, O Magazine, Forbes, and The Wall Street Journal and she rang the Nasdaq Stock Market Opening Bell in 2016.
