As fundraisers and marketers, we are the storytellers. We are the keepers of the lore of our organization. These five categories of stories are a helpful way of organizing stories for both our internal and external audiences.
Leading a nonprofit can be one of the most challenging callings. Not only do nonprofit executive directors need to report to the board and staff, they also have responsibility for their mission which is usually not the one funding the organization. So nonprofit leaders have to figure out fundraising too.