Often times as nonprofits, we tend to think about our donors as more of an ATM than a valuable player on your organization’s team. This tends to get even worse when the donations we get aren’t in the mid to upper level.

The sad thing is, with the proper cultivation, a $10 donation could turn into a recurring or even legacy donor. Research has shown that follow-up from donations isn’t quite up to the standard that leads to fundraising success.

“The 501c3 letter [following a donation] should be the last thing on your mind. We send ours out months after the handwritten thank you, phone call or tweet.” — Randy Hawthorne

Steven Shattuck sat down with us and broke down his research from the most recent donor experiment (which he explains during the episode), along with some best practices for scrappy startup nonprofits to start raising more money.