He’s Professor of Fundraising, Chief Scientist for Bloomerang and all-around fundraising guru for nonprofits. And his last name is Sargeant. This guy is awesome.
We were lucky enough to catch up with Adrian Sargeant and asked what change can nonprofits make in their marketing strategy that will make a big difference. Listen to his response in the video below.
Check out the rest of our coverage from AFP 2015:
- How Your Organization Can Connect with Millennials with Derrick Feldmann
- AFP CEO and President Shares Fundraising Insight with Andrew Watt
- What Your Small Staff Should Be Doing Right Now for Donors with Shannon Doolittle
- The Donor Retention Change You Can Make Right Now with Jay Love