How to Make Your Email Marketing Effective

Email marketing is a powerful direct marketing tool that your nonprofit is hopefully already involved in. But there are ways to make your emails even stronger. We’re all for marketing and storytelling based around the donor’s experiences and motivations, instead of around what your organization is doing, and email marketing is no exception to this rule.

To make email marketing more effective, incorporate the donor. If you can, use their names, and try to make the email as organic as possible, even if it’s really a boilerplate email scheduled to be sent automatically. A personal touch is important, even in the seemingly impersonal format of email.

Click below to learn more:

Email Personalization: 137% increase in open rate from personal note approach [Marketing Sherpa Blog]


Marc Koenig

Marc Koenig is a regular contributor of Nonprofit Hub. Marc believes smart, ethical marketing can make the world a better place, and strives to create content that helps nonprofits tell better stories, push their organizations to excel and do work that matters. You'll find him writing Nonprofit Hub featured posts, brainstorming infographics and tweeting up a storm at @npmarc - follow him and say hi!

November 28, 2012

You May Also Enjoy

Become a Member

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.