[PODCAST] A Mission Statement Isn’t Marketing – Wes Gay

A Mission Statement Isn’t Marketing – Wes Gay

Can your leadership, board, and key audiences rattle off your organization’s mission statement? Maybe, but not likely. Can they each tell you what your organization is about? Probably, but based on their perspective you can get a wide variety of answers. This is why clarity and simplicity is so key when it comes to nonprofit marketing! On this episode, host Meghan Speer sits down with Wes Gay to talk about the importance of clarifying you marketing messages. A must-listen episode for anyone in marketing or development and a great one to share with your boards as well! 

Wes is the chief guide at Wayfinder, a StoryBrand certified agency. He is a TEDx speaker, a Forbes contributor, and a certified StoryBrand guide who helps brands use the power of story to create a clear and compelling message for their employees and customers.

Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org

This episode is sponsored by:

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Delaney Mullennix, MPA

Delaney joined the Nonprofit Hub team in 2021, leading strategic partnerships, and now serves as the Executive Director. She helps to manage and sustain the organization's growing national presence, modern partnership profile, and highly trafficked educational media platform. Delaney plays a major role in curating and creating educational content with a network of innovative nonprofit service, product providers, and professionals that empower organizations to go from good to growth. Delaney got her master's degree in nonprofit management and administration from Grand Valley State University, where she served on the executive board of the Nonprofit Professionals Graduate Student Organization. She's an alumna of Michigan DECA and serves as a competitive event judge to help evaluate high school students' marketing and management skills. You can find her jet-setting to a new place in her free time, volunteering for a good cause, and exploring the great outdoors.

May 17, 2024

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