[PODCAST] Donor Cultivation and Fundraising Faux Pas Pt. 2 | Ft. Steven Shattuck

In our last episode with Steven Shattuck, we discussed the importance of championing our donors in a way that makes them feel invaluable to our operations. We even found that depending on the level of donation, sometimes we treat donors differently – for better or for worse. The question isn’t always whether or not people not have enough money to give, but becomes more that they’re not being properly cultivated.

In this episode, we break down the impact of organizations, the need for donations and innovation. We’ll also touch on the balance between donors and grantors having high expectations of nonprofits and those nonprofits needing a certain level of autonomy.

When you boil it down, people that work for nonprofits need to get paid. Obvious enough, right? The money needed to make ends meet is either coming from profit-generating programs or a handful of third party funding sources and donors. Unfortunately, the average donor doesn’t love the idea of donating to an employee salary or a general operating fund, but for issues to get solved, donations have to pass through human hands one way or another. In other words, problem-solving for nonprofits requires money, but money doesn’t solve problems – money provides resources for skilled people to solve them.

Let’s dive into how organizations can right their wrongs when fundraising and really let donors know that they matter. With some effort and love, any donor can move from a low level to major donor.

In a later episode with fellow former Cause Camp speaker Vu Le, we will be talking more about general operating funds and digging deeper into the scrutiny and regulations put on organizations trying to build them, so check back soon for new episodes.



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Nick Small

With specialties in content strategy and creation, social media engagement and digital marketing optimization, Nick brings a depth of experience in nonprofit marketing. He’s also helped hundreds of nonprofits with their online presence to improve donor retention and attract new audiences, and he still has time for a good glass of whiskey, round of golf or new adventure.

December 23, 2016

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