Top Five Benefits of Email Marketing for Nonprofits

Email marketing for nonprofits has been around for a while, but it remains one of the most worthwhile marketing tools available. There is so much opportunity in email marketing if it’s done right—it can make a significant impact on an organization’s bottom line and it’s one of the most cost-effective ways to communicate with supporters and prospects.

If you’re not sold yet, or you just need a refresher, let me remind you of these five important benefits of email marketing for nonprofits:

  • It allows you to grow your list of constituents.

  • It’s easy to measure results. You have records that keep track of everything, and on the back end, everything is in an archived form.

  • It has a high return on investment. According to the American Marketing Association, email marketing has the highest ROI among all marketing tools used by nonprofits nationwide.

  • It’s fast. When you need to communicate something last-minute or turn around a campaign in a short amount of time, email is quick and easy.

  • It’s green—something that’s important to many consumers in this day and age.

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Jay Wilkinson

November 2, 2013

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