Viral Marketing: Simple, Inexpensive & Effective (If You Do It Right)

A few years ago, I got an email from a friend who was helping organize a big vote in the city of Lincoln where I live. It was about a new arena that the city is building—a $200 million project. Voters were divided over the issue. About half the community was really excited about it and the other half was skeptical, so there was a lot of campaigning going on.

My friend sent me this email, and the subject line simply read, “You must check out this website—hilarious.” The link included in the body of the email was,

Obviously I wanted to find out what this was about, so I clicked on the link, and the page I landed on said this:




Jay Wilkinson

August 2, 2013

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