The previous version of this article displayed the wrong author. It has been since corrected. In the last decade, crowdfunding, or the collection of small donations from a large number of people, has taken the fundraising world by storm. It’s projected to become a...
It’s no secret that nonprofits struggle to find funding more than businesses and corporations do. Any money leftover after operating costs is usually put toward helping those in need, and that’s something to be proud of. But that doesn’t mean it’s not important to...
Let’s face it—when it comes to your website, looks do matter. It only takes a split second for a viewer to decide whether or not they’ll spend time on your site, and website design is often the deciding factor. Don’t just take our word for it—we’ll use our own website...
So, you’ve mastered the art of creating effective, engaging social media content. Congratulations! But your job doesn’t stop there. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. From social...
As you skim through your sea of emails, newsfeeds and notifications, what determines whether you engage with a piece of content? The answer is copy—simply defined by Merriam Webster as “the text of an advertisement.” Good copy is an absolute requirement if you want...
