Marc Koenig

Marc Koenig is a regular contributor of Nonprofit Hub. Marc believes smart, ethical marketing can make the world a better place, and strives to create content that helps nonprofits tell better stories, push their organizations to excel and do work that matters. You'll find him writing Nonprofit Hub featured posts, brainstorming infographics and tweeting up a storm at @npmarc - follow him and say hi!

Nonprofit Marketing

7 Steps to Compelling Staff Bios on Your Nonprofit Website

If we want compelling staff bios on our nonprofit website, most of us are going to have to do a little work. If you’ve spent any time in the world of nonprofit copywriting, you’ll have heard the maxim: people give to people, not causes.

Featured Grant Writing

Don’t Start Your Nonprofit Grant Writing Until You Read This

Before you start your nonprofit grant writing and filling out grant applications, stop. There’s an important question you need to ask yourself before applying for grants: Should we be applying for grants in the first place? The answer: Yes!—but always with some qualifications. Let’s be clear: there are tons of opportunities for grants to be…

Featured Fundraising Nonprofit Marketing

Fitting Online Fundraising into a Crowded Fundraising Plan

You’re all sitting around the table again, your coffee making the transition from lukewarm to cold. It’s the annual fundraising plan check-in. Accountability time. And it had been going well: you’d made progress! Going down the list… The bi-annual gala went pretty well, with a good return on the monetary investment that went into it….

Featured Human Resources Starting a Nonprofit

Why Designing Your Nonprofit Culture is Do or Die

“Designing a healthy nonprofit culture is do or die.” Really? Do or die? But isn’t having “a great culture” just another way to say “a place that’s fun to work at?” Like, when employees go bowling together or get free soda? Nope! Your nonprofit culture isn’t about the kind of clothes employees wear, the music they…

Featured Fundraising

3 Things Fall Fundraisers Forget to Do to Stand Out from the Crowd

“This year will be different.” Back in college, each year that I stepped back on campus, it was all about the possibilities. Meeting new friends. Having new experiences. Buying new books. Setting goals for all the things I’m going to accomplish, all the habits I’m going to form. Even the resolve to make it to…

Featured Fundraising Video

Why Illustrating the Impact of $1 is Such Effective Fundraising [VIDEO]

“3 dollars can feed an entire family for a week.” “A dollar a day can buy a polio vaccine.” “For the cost of a latte, you can cure a child’s blindness.” You’ve heard these kinds of illustrations before—you might even have used them yourself. They’re incredibly effective, but it’s important to understand WHY they’re effective….

Featured Fundraising Nonprofit Marketing

Will Your Million-Dollar Donor be Able to Find You?

The first maxim of fundraising and communications? Connection. Imagine this scenario: a mysterious, all-knowing benefactor calls up one lucky individual and informs them that they have been awarded $1 million. Of course, there’s a catch: the individual has to donate the money to a nonprofit within 24 hours. And not just any nonprofit. There’s only…

Featured Social Media Video

Do Facebook Likes Really Matter for My Nonprofit Organization?

One question we hear time and time again is: do Facebook “likes” matter? Should we care about that metric? Does social media matter at all for my nonprofit? If you’ve ever asked that, this video is for you. Do Facebook Likes Really Matter for My Nonprofit Organization? Transcript: One question you hear over and over…

Featured Fundraising Video

Fundraising Videos Are About Raising Money, Not Awareness

Too many people want a fundraising video. Not enough people want a fundraising video that works. What does it mean when a fundraising video works? Does that mean “raising awareness” or getting your cause “out there”? Trying to “engage and empower” your constituents? Nope. Fundraising videos are about getting donations. And they should be one…

Featured Nonprofit Branding Volunteer Management Volunteer Recruiting

Low Cost Volunteer Recruitment and Retention is Easier than You Think

Finding great volunteers is hard work. But low cost volunteer recruitment and retention can be easier than you think. Here’s the secret: it’s not about your short-term tactics. It’s about your long-term brand. If you’re a remarkable nonprofit, your chances of attracting top-notch volunteers becomes much greater. The bottom line: Getting and keeping great volunteers…