Marc Koenig

Marc Koenig is a regular contributor of Nonprofit Hub. Marc believes smart, ethical marketing can make the world a better place, and strives to create content that helps nonprofits tell better stories, push their organizations to excel and do work that matters. You'll find him writing Nonprofit Hub featured posts, brainstorming infographics and tweeting up a storm at @npmarc - follow him and say hi!

Featured Fundraising Nonprofit Technology

Guide to the Best Free Nonprofit Webinars

Webinars are a low-cost, high-impact way to provide online education. Here’s our guide to the best FREE nonprofit webinars. Learn more.


Improving Online Fundraising: 4 Steps to Use Analytics to Raise More Money

So you’ve created an online donor page. Awesome! Now what? 1. First, define your biggest goal. Obviously, your goals are about donations in some form or another. But which of these metrics is most important to improve at your organization? Number of donors Average gift amount Number of NEW donors Donor Lifetime Value (how much…

Featured Fundraising

40 Reasons Nonprofits Have More to Offer Businesses Than We Think

To most of us in the nonprofit sector, fundraising with businesses seems farfetched. How do we approach businesses to partner with them? We need these solid fundamentals.

Board of Directors Featured Human Resources

10 Ways to Immediately Invest in Your Nonprofit Organization

If we ran our lives like we run our NPOs, many of us would be in huge trouble. Don’t believe me? Let’s apply nonprofit-logic to some day-to-day life choices: 1. Don’t go to college if it’s not 100% covered by scholarships! That’s costly overhead! Where are the short term rewards? Especially with that liberal arts…

Featured Fundraising Human Resources

10 Brain-Tickling Nonprofit Articles (and Thinkers) You Might’ve Missed This Year

If you thought you’d make it out of the year’s end with only one top 10 of 2013 list post from us, well… you totally underestimated us. But this time, instead of a list of this year’s most popular Nonprofit Hub posts, I’d like to share with you 10 of my favorite posts from around…

Featured Fundraising Human Resources

This New Year’s Resolution Will Change Your Nonprofit

There’s one important resolution your nonprofit needs to make this year. But more importantly, this resolution starts with YOU, enthusiastic nonprofit professional. The great news is you don’t need the board’s approval to get started. So in the coming weeks, make sure to gather around the dinner table. Open gifts. Watch movies. Overeat without shame….

Featured Nonprofit Marketing Nonprofit Technology Nonprofit Web Design

Nonprofits, 2014 is the Year of the Blog. Here’s Why You Can’t Afford to Wait Any Longer

Nonprofits, this is the year to start an amazing blog. We can’t afford to wait any longer—and today, more than ever, a blog is simply one of the best investments your organization can make. Donors give us gifts. It’s time to give one back. And blogging is the ultimate selfish gift—it benefits us as much…

Featured Fundraising Nonprofit Marketing

These 12 Ways to Thank Donors Will Keep Them from Saying Goodbye

I never understood the point of thank-you letters. My mom would insist. “You’ve got to send a thank-you letter!” Three weeks after my birthday: “Have you written your thank-you letter yet?” Four weeks after my birthday: “You’re grounded if you haven’t sent that letter by this afternoon.” “What’s the point?” I thought. My relatives KNOW…


7 Tips on Asking for Donations — It’s Intimidating, We Get It

When it comes to asking for donations, most of us head for the hills. We get it. It’s intimidating to ask other people to part with their hard earned cash. They might ask, “Why?” And we might not have a great answer. At its heart, fundraising is helping others connect an existing passion directly to…

Featured Starting a Nonprofit

Nonprofit Mission Statements – Good and Bad Examples

Off the top of your head, what’s your mission statement? Don’t cheat. Don’t look. …that’s what we thought. Most of us probably don’t have any idea. Sadly, for 99% of us, no one outside of our nonprofit knows what our mission statement is either, because it just isn’t that memorable. But you can avoid that…