A/B testing is built into almost every email marketing platform in existence. It's a method for testing a user's behavior by experimenting with different campaign elements. But having an A/B testing tool and running effective A/B tests are two very different...
P.S. All this post, the ideas in it, and data shared are courtesy of NextAfter. The last week of the year is the most perfect time to send fundraising emails to your donors. Many nonprofits put all their year-end eggs in the same basket: Giving Tuesday. But did you...
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